BUSINESS HIGHLIGHTS
Facts & Figures
The World of Rituals
In facts and figures
Our Story
Rituals was founded in 2000 in Amsterdam with the vision to enrich daily routines with meaningful rituals. Now it is a global luxury beauty & wellbeing brand, with retail boutiques across 33 countries, redefining luxury as accessible, sustainable and rooted in purpose.
The world of Rituals
1,400+
boutiques
4,813
luxury perfumeries & department stores
270,000+
hotel rooms
12,000+
employees worldwide
33+
countries across the globe
800+
unique products
10
Mind Oasis locations
145
airline partners+
cruises & ferry locations
37 million+
My Rituals Community Members
1.4
shower foams sold per second
200+
product innovations/year
210
awards in 2025
12,000+
Employees shaping the brand worldwide
Our people
- Bringing heart and soul to our work means showing passion, energy, and care in everything we do, creating meaningful moments for customers and colleagues.
- Celebrating individuality and supporting each other helps us grow, thrive, and enjoy working together every day.
- Every day, we focus on wellbeing, meaningful connections, and making a positive impact for those around us.
Discover our career page
Refill Highlights
As part of our circularity strategy, we offer a wide range of refillable products. We were one of the first brands in the cosmetics industry to introduce refills.
We are thrilled that our refills have been well received by our customers, and so we plan to further develop and promote refill options across more product lines. With our dedicated refill cabinet in-store we aim to inspire our customer to discover all of our refillable options.
Read about refill savings
37+ million
My Rituals Members
Our Customers
To all of our customers, we offer personalised consultations and experiences, host a variety of events, provide seasonal gift wrapping and special offers.
Over 37 million customers are part of the My Rituals loyalty programme. Whether you shop in-store, online, or through our app, the more you engage, the more rewards you'll uncover.
My Rituals members also enjoy:
- Exclusive rewards via our loyalty platform
- Our birthday gifts
- Gift-with-purchase benefits
We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet
10%
Profit Pledge
Since 2000, Rituals has been inspiring customers to find more balance in life by turning everyday routines into more meaningful moments. Unfortunately, the world today is off-balance and it's up to us all to improve this while we can. We want to take more responsibility and that's why we’re changing the way we do business with the 10% Profit Pledge.
Read about our Profit Pledge & PARTNERS
€ 2.1 billion
Total revenue in 2024
Our numbers
- €2.1 billion revenue in 2024, +21% year-on-year
- On track to exceed €2.4bn in 2025
Read more about our numbers in our Annual Report 2024
Mind Oasis locations opened around the world
10
Our Journey
The origin
story of Rituals
Our Impact
- Certified B Corp, using business as a force for good.
- Profit Pledge: commitment to give 10% of our annual net profits to support the wellbeing of people and the planet: €26m in 2025, with €300–400m expected over the next decade.
- We focus on protecting forests, oceans and youth, because maintaining biodiversity mitigates climate change and ensures ecosystem resilience. While empowering youth builds a resilient future generation equipped to navigate life's challenges.
Our Impact
Rituals is a Certified B Corp™
25
years of meaningful moments
Mind Oasis
Welcome to the Mind Oasis, a sanctuary for mental relaxation. Experience unique sessions to recharge your mind and body, leaving you feeling fully rested.
Read MORE ABOUT THE MIND OASIS
About Rituals
Rituals Cosmetics is a proud Certified B CorporationTM and is dedicated to continuously improving its social & environmental impact in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the philosophy of transforming everyday routines into more meaningful moments.
Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care, men care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments.
Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 33 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1,400 boutiques, 4,813 luxury perfumeries and department stores, and world's first Mind Oasis. As part of Rituals' commitment to continuously improving its social & environmental impact, the brand is on a journey to 90% natural origin formulas and packaging that's either refillable, recyclable or made of recycled material.
Next to its sustainability efforts, the brand is committed to making an impact beyond the company with their pledge of 10 percent net profit towards the wellbeing of people and planet. For more information, please visit www.rituals.com.
Contact
For questions, please contact us at pr@rituals.com.
